Your purpose is what gives life to marketing. It is the starting point, the North Star, that guides all your decisions. Purpose-driven marketing will inspire customers to buy into your vision. When you're clear on your purpose, your customer marketing will be more calculated and effective. You'll
Introducing Gated Content: What It Is and How to Use It
Did you know that the advantages of gated content go beyond simply generating leads? Gated content is a smart way to secure that traffic only flows one way - toward your site. It can help you learn about what people are interested in on the internet and lets them stay as long as they
Sales and Marketing Alignment Best Practices
Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time
How to Provide the Best B2B Customer Experience
The line between business success and failure is very thin. Well, your goal is not just to survive but thrive, right? Now, providing the best possible B2B customer experience can be your whip hand if you know how to swing it. And that is what you will find on these pages—the strategy for
One to One Marketing: All You Need to Know
Imagine being able to tailor your products or services to fit each customer's needs, like a bespoke suit made to perfection. This is the essence of one-to-one marketing. It's not just about selling a product or service. It's about building a relationship that gets smarter with every interaction.
Environmental Marketing: Strategies for a Greener Brand Image
With the growing public concern about climate change and other environmental issues, environmental marketing is becoming increasingly relevant for businesses and organizations. In fact, the global green technology and sustainability market is forecast to grow to approximately 35.5 billion U.S.
Demand Generation Funnel: How to Create and Optimize Your Own
A demand generation funnel is a template that prospective customers will follow as they go through the different stages of their journey. The purpose of each stage of this funnel is to provide potential buyers with the information and experiences they need to move forward and make a
B2B Community Management: A Guide for Managers
What are your thoughts on building and sustaining a B2B community management for your business? As the former Arsenal manager Arsene Wenger once said: "A manager is a guide. He takes a group of people and says, 'With you, I can make us a success; I can show you the way.'" Do you know the
Online and Offline Digital Marketing
These days, it is digital marketing that rules the roost. With the rise of the internet, marketing has taken on many different forms. Hence, in place of traditional marketing methods, SEO, social media marketing, and content marketing have taken over. However, even though online digital
How to Find B2B Influencers: The Ultimate Guide
There's no doubt about it: influencers are a powerful tool for B2B marketers. But, finding the right ones can be difficult. Not only do you need to know how to find influencers with a decent-sized following, but they also have to be relevant to your industry and target audience for content marketing
Transforming Your Marketing Assets into Customer Engagement Tools
Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –
B2B Sales Cycle: Everything You Need to Know
The B2B sales cycle is an important process in closing deals with other businesses. Understanding the steps involved in the cycle can help you plan and execute your sales efforts and optimize your chances of success. Yes, there are challenges, but there are tactics to shorten and simplify the
Mid-Funnel Marketing: Bridging the Gap Between Awareness and Conversion
It's no secret that the middle of the funnel is an important part of the marketing process. When prospects are in the middle of the funnel, it's your opportunity to keep them engaged and moving closer to a purchase. If you can't keep their attention at this stage, they'll likely disappear and
The Basics of Reactive Marketing Strategy
A reactive marketing strategy can help businesses react quickly to changes in the market and consumer behavior. Business success is reliant on a well-defined marketing strategy. An excellent strategy is a mix of different marketing tactics (such as digital advertising, proximity marketing,
Marketing OKRs: How to Set and Achieve Marketing Goals
Marketing OKRs stands for Objectives and Key Results. OKRs are an effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first
The SaaS Sales Funnel: How to Maximize Your Conversions
SaaS sales funnel changes the way marketing and sales teams interact with each other and customers. Those in business and marketing know the basics of the sales funnel, and with new advancements, more and more people are upgrading to a SaaS sales funnel model. The acronym SaaS stands for a
Performance Marketing: How to Achieve Results
Performance marketing is all about achieving results. Performance marketing is the key to success, whether you're a business owner or an online marketer. Using the right techniques can achieve incredible results and drive more traffic to your website. In this blog post, we will discuss
Facebook Ads for B2B: How to Create and Optimize Campaigns That Convert
Are Facebook ads for B2B ideal for marketing? The short answer is yes! Facebook has a wide array of functions and is suitable for essentially any size of marketing campaign, whether it be B2B or B2C. As one of the top platforms for digital marketing, Facebook should be high on your priority
Organic Leads: How to Build a Sustainable Lead Generation System
Generating organic leads is the key to a successful inbound marketing strategy. Paid advertising can sometimes work as an effective way to generate leads quickly. It's not sustainable in the long run, though. You must continue to optimize your ads over time. You might even find that Facebook
Demand Gen vs. Lead Gen: Which is Right for Your Business Growth?
Demand gen vs. lead gen has amounted to a ton of confusion within the last several years, similar terms in name but different in concept. If you read recent marketing literature, you may think they mean the same thing, but this is not true. Key Takeaways Is Demand Generation the Same as
Creative Content: How to Capture Attention
Creative content is an integral part of any content strategy. People are drawn to innovative ideas because they do not see them every day. If you want people to engage with your creative content, it has to be innovative enough for people to notice and share it with others. This article will
Power Writing: How to Write In an In-Depth and Meaningful Way
Power writing is a skill that allows you to write powerfully and persuasively. It helps you communicate effectively and persuade others. Powerful writing is a combination of several skills: (1) The ability to structure ideas logically, and (2) The ability to manage marketing
The B2B Customer Journey: What It Is and Why You Should Care
The B2B customer journey is one of the best tools you can use to understand your customers. A good customer journey map will help you understand your customers and the thought processes they face when buying your product, from pain points and bottlenecks where they leave to good interactions and
Media Planning and Buying Explained (2024)
Facebook, Twitter, Instagram, Pinterest, LinkedIn, and the list of the different digital media channels goes on and on. As media continues to grow, it can be hard to keep up. A busy brand doesn't have the time for that. Understandable. Wouldn't it be nice to have someone to help you create a
Content Development Cycle: From Conception to Publication
Content development is both an art and a science. It requires content creators to understand their target audience, know how they consume content, and create content that serves them best. The content developer must also know when to publish content based on search engine optimization factors and
User Acquisition: A Comprehensive Guide to Growing Your Business
User acquisition is vital to the process of building your business. You need new users to install your app, create an eCommerce account, start a free trial of your SaaS product, or play their first game. In essence, this type of customer acquisition refers to a process that becomes a key
A Roadmap to Success: 10 Steps for Enterprise Marketing
Enterprise marketing is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a company needs consistency through every customer interaction and piece of content. So, how does a company go about
What You Need To Know About Brand Advocacy Campaigns
Brand advocacy campaigns are one of the most popular, effective marketing strategies today. This marketing concept boosts brand awareness through word-of-mouth advertising. Companies are constantly innovating new ways to engage employees, customers, business partners, and influencers to spread the
Transformative Social Media Tactics for Boosting Your Brand’s Reach
Social media tactics are a great way to reach the billions of people worldwide who log on to various social media platforms each day. These platforms allow users from all over the world to connect and share stories, make new friends, and find new interests. What does that mean for you as a
Purchase Intent – Every Marketer’s Secret Weapon
Purchase Intent or buyer's intent is a total game-changer when marketing your product or service. Imagine having the advantage of targeting customers you know are ready to buy. Marketing managers leverage consumer purchase intentions to predict future sales and tailor their efforts for
The Fundamentals of User Engagement: A Beginner’s Guide
User engagement is the process of customers interacting with one's brand. How a customer interacts with one's website and application will determine the success of their business. Metrics like how many sales one achieves and the number of positive reviews they receive help business owners build
SaaS Content Marketing: The Best Strategies and Platforms for Success
SaaS content marketing is an effective way to increase leads and sales for your business. The reason is that it allows you to establish trust through education. People are more likely to buy after receiving education about a product or service. Content marketing provides an opportunity for you to
How to Create a Profitable B2B Influencer Marketing Program
Are influencers really worth their salt? How are the relationships between brands and influencers evolving over time? B2B influencer marketing is often effective because consumers trust influential figures and believe they speak from experience. With more and more businesses investing in
Brand Development: A Comprehensive Guide
Brand development is the core of many business operations. Separate from company recognition, brand development is one of the primary factors customers consider before buying products. It establishes a unique identity, differentiates a business from competitors, and builds a memorable impression
Full Funnel Marketing Strategy for Lead Generation
You need a full-funnel marketing strategy for a successful lead-generation campaign. This approach focuses on each step of the sales funnel, from awareness to retention. By taking a holistic view of your marketing efforts, you can develop a more impactful strategy that meets your
Digital Marketing Audit: An Essential Guide for Auditing Your Strategy
A marketing audit is a tool with predictive potential. It has the power to identify what's working in your strategy - both now and in the future. This dynamic measure can help your business ensure that its strategies are in sync with its goals. Staying aware of the internal and external
Social Media Content Creation: Tips and Tricks for Effective Posting
Social media content creation may feel like one of those dreaded tasks that never go away. After all, sharing unique content daily (or sometimes more often) is challenging, even for the best creators. However, today's business owners are almost required to have a social media presence online if
What is Conversational Advertising and Why Should You Care?
Conversational advertising is a powerful tool in modern marketing that enhances the user experience and helps brands get more sales conversions online. Learn how to incorporate conversational marketing online by using the tools and techniques of the most advanced technological enterprises. And
Brand Messaging: What You Say and How You Market It
Brand messaging is vital for any entrepreneur looking to succeed. Without a good brand messaging framework, it will take longer for your company to reach its goals. Brand messaging strategy is the thing that covers how a company positions itself. It can include many elements that work together to
Digital Content Strategy: How to Make the Most of Your Website’s Assets
Do you want to increase your online reach to help grow your business? Consider how an excellent digital content strategy can help. A digital content strategy includes a look at the audience and offers for a business. It also consists of the right content types and platforms to use to promote that