Why account-based experience? Because a new study by Epsilon reveals that brands that cater to personalized experiences are more likely to capture customer attention, with an astounding 80% of consumers making purchases. But it's not just a preference. Research from McKinsey also shows that
Brand Recognition Secrets: How to Become Unforgettable
Brand recognition is one of the most critical aspects of marketing. In a study, 85% of respondents said they prefer buying from familiar brands, and 69% find peace in the familiar. Customers feel a sense of comfort and trust when they see a familiar brand. They are confident in the quality of the
Setting and Achieving Realistic Business Development Goals
Setting business development goals gives you a clear target to aim for, and the satisfaction of achieving them can provide a much-needed boost when times are tough. But you need to make your goals achievable. Unrealistic goals can set you up for setbacks and ultimately lead to
Strategic Benefits of Sponsored Content for B2B Businesses
What are your thoughts on the benefits of sponsored content for B2B businesses? Imagine presenting your business content to a new audience without lifting a finger. Sponsored content is engaging and informative marketing pieces written and published by a third party. It gives you the ultimate
B2B Podcast Advertising Strategy
B2B podcast advertising is still a relatively new and untapped market but has huge potential. Podcasting is growing in popularity as a content medium, and businesses are starting to see how valuable it is as a marketing tool. This blog post will guide you to the basics of podcast advertising, so
Why is Social Media Not Working Well For Your Campaigns
If you're a struggling digital marketer, here's an important question: why is social media not working well for you? Social media platforms are a mainstay of digital marketing and can be a powerful tool for B2B campaigns. However, if you do not see the expected results, some factors could be at
B2B Twitter Strategy: Tweet with a Plan
The B2B Twitter strategy has rapidly become one of the most popular techniques for connecting with customers, hosting crowdfunds, sharing information, and marketing products. As businesses increasingly rely on social media for marketing, many find that Twitter is among the most effective social
The Critical Role of Your Brand Voice for B2B
Brand voice plays a critical role in how a company views its marketing campaigns. It can be the difference between a company that stands out from the competition and one that hardly gets its message heard. A consistent and well-defined brand voice will help you build trust with your
How to Create a Profitable Branded Video Content Campaign
It's no secret that branded video content is becoming an increasingly important part of online marketing. According to a study by Wyzowl, 86% of businesses now use video as a marketing tool, up from 63% in 2017. And that figure is expected to continue to fatten. So, where do you start if you're
Generate More Leads with B2B Conversion Rate Optimization
Are you happy with the number of leads your business is generating? Perhaps not; that's why you're reading this. You want to see how conversion rate optimization can help you finally convert your website visitors into leads and customers. Here is how it works, starting with the basics. Key
How to Develop Creative Concepts in Marketing
Coming up with a new and innovative concept is necessary for creating inspired and meaningful campaigns. Without thoroughgoing creative concepts in marketing, your efforts will likely fall flat. Creative thinking is the ability to see things from a different perspective and find ingenious
A Cause Marketing Strategy That Will Make a Difference
Most people think any cause marketing strategy is only for charities and nonprofits. But that's not true! Cause marketing can be used by any business, large or small, to create a positive impact in the world. Being socially responsible is essential to today's consumers, so businesses need to get
Purpose-Driven Marketing: Branding, Strategy, and Campaigns
Your purpose is what gives life to marketing. It is the starting point, the North Star, that guides all your decisions. Purpose-driven marketing will inspire customers to buy into your vision. When you're clear on your purpose, your customer marketing will be more calculated and effective. You'll
Introducing Gated Content: What It Is and How to Use It
Did you know that the advantages of gated content go beyond simply generating leads? Gated content is a smart way to secure that traffic only flows one way - toward your site. It can help you learn about what people are interested in on the internet and lets them stay as long as they
Sales and Marketing Alignment Best Practices
Too often, businesses struggle to create sales and marketing alignment. These two departments work at cross-purposes instead of in tandem. They tend to battle for control over leads and customers. It can be frustrating when sales and marketing teams are out of sync. Marketing spends a lot of time
How to Provide the Best B2B Customer Experience
The line between business success and failure is very thin. Well, your goal is not just to survive but thrive, right? Now, providing the best possible B2B customer experience can be your whip hand if you know how to swing it. And that is what you will find on these pages—the strategy for
One to One Marketing: All You Need to Know
Imagine being able to tailor your products or services to fit each customer's needs, like a bespoke suit made to perfection. This is the essence of one-to-one marketing. It's not just about selling a product or service. It's about building a relationship that gets smarter with every interaction.
Environmental Marketing: Strategies for a Greener Brand Image
With the growing public concern about climate change and other environmental issues, environmental marketing is becoming increasingly relevant for businesses and organizations. In fact, the global green technology and sustainability market is forecast to grow to approximately 35.5 billion U.S.
Demand Generation Funnel: How to Create and Optimize Your Own
A demand generation funnel is a template that prospective customers will follow as they go through the different stages of their journey. The purpose of each stage of this funnel is to provide potential buyers with the information and experiences they need to move forward and make a
B2B Community Management: A Guide for Managers
What are your thoughts on building and sustaining a B2B community management for your business? As the former Arsenal manager Arsene Wenger once said: "A manager is a guide. He takes a group of people and says, 'With you, I can make us a success; I can show you the way.'" Do you know the
Online and Offline Digital Marketing
These days, it is digital marketing that rules the roost. With the rise of the internet, marketing has taken on many different forms. Hence, in place of traditional marketing methods, SEO, social media marketing, and content marketing have taken over. However, even though online digital
How to Find B2B Influencers: The Ultimate Guide
There's no doubt about it: influencers are a powerful tool for B2B marketers. But, finding the right ones can be difficult. Not only do you need to know how to find influencers with a decent-sized following, but they also have to be relevant to your industry and target audience for content marketing
Transforming Your Marketing Assets into Customer Engagement Tools
Have you ever wondered what, exactly, falls under the umbrella term of “marketing assets”? After all, isn’t it just a broad catch-all phrase for content? If you’ve written it off as a catchy line of demarcation between media-savvy influencers and a simple, pure brand voice? Wipe your memory –
B2B Sales Cycle: Everything You Need to Know
The B2B sales cycle is an important process in closing deals with other businesses. Understanding the steps involved in the cycle can help you plan and execute your sales efforts and optimize your chances of success. Yes, there are challenges, but there are tactics to shorten and simplify the
Mid-Funnel Marketing: Bridging the Gap Between Awareness and Conversion
It's no secret that the middle of the funnel is an important part of the marketing process. When prospects are in the middle of the funnel, it's your opportunity to keep them engaged and moving closer to a purchase. If you can't keep their attention at this stage, they'll likely disappear and
The Basics of Reactive Marketing Strategy
A reactive marketing strategy can help businesses react quickly to changes in the market and consumer behavior. Business success is reliant on a well-defined marketing strategy. An excellent strategy is a mix of different marketing tactics (such as digital advertising, proximity marketing,
Marketing OKRs: How to Set and Achieve Marketing Goals
Marketing OKRs stands for Objectives and Key Results. OKRs are an effective way to set, track, and accomplish your marketing goals. The strategy of identifying and working towards OKRs is one of the best ways to ensure you and your marketing team meet your objectives. It can be daunting at first
The SaaS Sales Funnel: How to Maximize Your Conversions
SaaS sales funnel changes the way marketing and sales teams interact with each other and customers. Those in business and marketing know the basics of the sales funnel, and with new advancements, more and more people are upgrading to a SaaS sales funnel model. The acronym SaaS stands for a
Performance Marketing: How to Achieve Results
Performance marketing is all about achieving results. Performance marketing is the key to success, whether you're a business owner or an online marketer. Using the right techniques can achieve incredible results and drive more traffic to your website. In this blog post, we will discuss
Facebook Ads for B2B: How to Create and Optimize Campaigns That Convert
Are Facebook ads for B2B ideal for marketing? The short answer is yes! Facebook has a wide array of functions and is suitable for essentially any size of marketing campaign, whether it be B2B or B2C. As one of the top platforms for digital marketing, Facebook should be high on your priority
Organic Leads: How to Build a Sustainable Lead Generation System
Generating organic leads is the key to a successful inbound marketing strategy. Paid advertising can sometimes work as an effective way to generate leads quickly. It's not sustainable in the long run, though. You must continue to optimize your ads over time. You might even find that Facebook
Demand Gen vs. Lead Gen: Which is Right for Your Business Growth?
Demand gen vs. lead gen has amounted to a ton of confusion within the last several years, similar terms in name but different in concept. If you read recent marketing literature, you may think they mean the same thing, but this is not true. Key Takeaways Is Demand Generation the Same as
Power Writing: How to Write In an In-Depth and Meaningful Way
Power writing is a skill that allows you to write powerfully and persuasively. It helps you communicate effectively and persuade others. Powerful writing is a combination of several skills: (1) The ability to structure ideas logically, and (2) The ability to manage marketing
The B2B Customer Journey: What It Is and Why You Should Care
The B2B customer journey is one of the best tools you can use to understand your customers. A good customer journey map will help you understand your customers and the thought processes they face when buying your product, from pain points and bottlenecks where they leave to good interactions and
Media Planning and Buying Explained (2024)
Facebook, Twitter, Instagram, Pinterest, LinkedIn, and the list of the different digital media channels goes on and on. As media continues to grow, it can be hard to keep up. A busy brand doesn't have the time for that. Understandable. Wouldn't it be nice to have someone to help you create a
User Acquisition: A Comprehensive Guide to Growing Your Business
User acquisition is vital to the process of building your business. You need new users to install your app, create an eCommerce account, start a free trial of your SaaS product, or play their first game. In essence, this type of customer acquisition refers to a process that becomes a key
What You Need To Know About Brand Advocacy Campaigns
Brand advocacy campaigns are one of the most popular, effective marketing strategies today. This marketing concept boosts brand awareness through word-of-mouth advertising. Companies are constantly innovating new ways to engage employees, customers, business partners, and influencers to spread the
Transformative Social Media Tactics for Boosting Your Brand’s Reach
Social media tactics are a great way to reach the billions of people worldwide who log on to various social media platforms each day. These platforms allow users from all over the world to connect and share stories, make new friends, and find new interests. What does that mean for you as a
Purchase Intent – Every Marketer’s Secret Weapon
Purchase Intent or buyer's intent is a total game-changer when marketing your product or service. Imagine having the advantage of targeting customers you know are ready to buy. Marketing managers leverage consumer purchase intentions to predict future sales and tailor their efforts for
The Fundamentals of User Engagement: A Beginner’s Guide
User engagement is the process of customers interacting with one's brand. How a customer interacts with one's website and application will determine the success of their business. Metrics like how many sales one achieves and the number of positive reviews they receive help business owners build