A customer timeline provides a clear view of customer interactions with a brand over time. This understanding allows businesses to identify important moments, such as when customers need support, are ready to make a purchase, or may disengage. Timely and personalized actions based on these
What is Fractional Marketing?
Fractional marketing is a cost-effective way for businesses to get expert marketing leadership on demand. Its rise can be attributed to the evolving needs of modern businesses for flexibility, expertise, and cost-efficiency in their marketing efforts. As companies,
How to Make Your Partnership Marketing Effective
Partnership marketing is a strategic alliance where companies pool resources and expertise to co-create campaigns, cross-promote products, or enhance customer value while sharing the risks and rewards. In today's economy, surviving on your own is not easy. Even the largest, most successful
What is a Marketing Coach? (Why You Might Need One)
A marketing coach is a mentor who provides personalized guidance and strategies to help businesses or individuals refine their marketing efforts, identify target audiences, and achieve specific growth goals. Unlike a consultant, a coach empowers clients to develop the skills and confidence to
What is Sales Acceleration?
What is Sales Acceleration? Your sales process is one key aspect that can make or break your success. Sales acceleration automates and streamlines the entire sales cycle so that every stage works smoothly together. Traditional sales processes often involve a longer timeframe as they follow a
The WIIFM Approach to Customer Success
The acronym WIIFM (What's In It For Me) is the question that every person subconsciously asks when encountering any message: "What value does this bring to me?" It shifts the focus from features and characteristics to tangible benefits and outcomes for the recipient. Customer success is key to a
Reputation Marketing: What It Is and How to Improve It
Reputation marketing is the practice of actively managing and promoting a brand's image both online and offline to attract and retain customers. In 2018, Starbucks faced a significant reputational crisis when two African-American men were arrested at a Philadelphia location, leading to widespread
How to Create and Implement ICP Sales Strategy
ICP in sales is a detailed description of a company that offers the best fit and return on investment. It distinguishes the target market, finds out the requirements of those markets, and determines how the offer fulfills these necessities. Knowing your ideal customers can significantly
What Is High Ticket Digital Marketing and How to Make It Work for You
High-ticket digital marketing is a specialized approach focused on promoting and selling premium-priced products or services online. Due to the substantial investment involved, this marketing strategy requires a deep understanding of the audience, personalized outreach, and trust-building
Differentiated Marketing: Personalization at Scale
Differentiated marketing is a strategy where a business creates distinct marketing campaigns to cater to multiple customer segments. By addressing the unique characteristics of each segment, companies can optimize their products and messaging. This leads to more effective differentiated marketing
Funnel Analysis: How to Spot and Resolve Drop-Off Points
Funnel analysis is a tool that helps businesses figure out where they lose customers in a process and fix it to get better results. Breaking down the sales funnel brings transparency to what is and isn't working at each phase. With it, businesses better understand areas requiring more resources
Customer Advocacy: Definition, Benefits, Types, and Strategies
Customer advocacy is a way of treating customers so well that they become your biggest supporters and spread the word about your business. Online businesses attribute 60% of their sales to referrals from advocates and brand superfans. The best thing about satisfied and loyal customers is that
What Is B2B SaaS? A Basic Guide With Examples
B2B SaaS (Software as a Service) is a cloud-based software solution designed specifically for businesses to enhance operational efficiency, improve productivity, or streamline workflows. These services are delivered over the Internet, usually via subscription models. It provides companies
7 Successful Strategies for B2B Demand Generation
B2B demand generation campaigns help identify and engage potential clients and nurture them into qualified leads and, ultimately, customers. It ensures a steady stream of sales opportunities and fuels revenue growth. You're here because you're serious about ramping up your B2B demand
Sales Quota: Types, Benefits, and Strategies for Setting and Achieving Them
A sales quota is an important benchmark that helps individuals and teams understand precisely what they need to achieve. Sales quotas are essential tools management uses to measure performance and incentivize results. It's not just about making the boss happy. Reaching these targets is
The Ultimate Guide to Crafting a Brand Persona: Strategies, Examples, and Expert Tips
A brand persona is the set of human-like traits, values, and characteristics a brand adopts to connect emotionally with its audience. It allows your audience to relate to your brand as if it were a person with distinct personalities, values, and quirks. A brand persona provides a
What is the Role of BDR in Sales Development?
BDR in sales stands for Business Development Representative. This role typically falls under sales and marketing teams and is essential for driving a firm's growth and profitability. Business development representatives work closely with marketing teams to ensure that campaigns and initiatives
What is Brand Power and How to Build It?
Brand power is a measure of the strength and value of a brand in the eyes of consumers. A strong brand can command premium prices, foster customer trust, and drive repeat business, resulting in increased revenues and market share. It also provides a competitive edge and can weather crises more
How to Re-Energize Your B2B Trade Show Marketing
Trade show marketing is the promotion of products or services at industry-specific events where businesses set up booths or displays to connect with potential customers, partners, and industry professionals. It is great for capturing leads but is a considerable investment. Not only do you have to
What Is a QBR? A Guide to Mastering Quarterly Reviews
What is a QBR? A QBR, or Quarterly Business Review, is a meeting held every three months between a company and its customers or internal teams to review performance, align on goals, and plan for the future. The primary goals of a QBR are to evaluate progress, address challenges, and strengthen
Sales Collateral: Everything You Must Know
Sales collateral are tools like brochures, presentations, and case studies that educate or persuade potential customers to purchase a product or service. A study shows that sales representatives need more than 17 pieces of content to facilitate the entire sales process. Each must be meaningful
Top Advertising Trends for 2025: What Marketers Need to Watch
As you look ahead to 2025, it's important to recognize the advertising trends that will shape your strategies. The world of ads is changing fast because of two big things: technological advancements and shifting consumer behaviors. The rules of engagement are being rewritten. On the
Sales Enablement Content Strategies for a Winning Sales Team
Sales enablement content is content designed to assist and empower your sales team to sell more effectively. It is your sales team's necessary tools to engage effectively with prospects. Sales reps can conduct more impactful conversations when you provide tailored content that addresses each
Sales Analytics: A Basic Guide to Tools and Techniques
Sales analytics provides insights into sales activities and results to optimize strategies, improve forecasting, and boost revenue. It has profoundly transformed sales strategies in recent years by leveraging vast amounts of data to derive actionable insights. With advanced
What is Product-Led Marketing and How to Do It Right
Product-led marketing is an approach where the product is designed to be its own best advertisement. The best products don't always make it to the top. Many times, great products fail, and companies have to return to the drawing board because of a lack of strategic marketing. Time and again, the
Revenue Intelligence: Transforming Data Into Profitable Insights
Revenue intelligence combines technology and data analysis to help businesses understand and optimize how they generate and increase their income. This intelligence allows for predictive and prescriptive analytics. It helps businesses anticipate market changes, adapt to consumer behavior, and
Principles of Marketing: Understanding and Applying Core Concepts
Principles of Marketing: Understanding and Applying Core Concepts Marketing has undergone significant transformation over the years, propelled by technological advances, shifts in consumer behavior, and changes in the media landscape. However, despite this evolution, the
What Is Precision Marketing: A Basic Guide
Precision marketing is a strategy that uses data to target specific groups of people. One of the key marketing problems is the issue of inefficient and ineffective broad-scale advertising. Targeting specific audiences is challenging due to the need for resources to create and deliver tailored
Pragmatic Marketing: Definition and Framework
The term in pragmatic marketing stems from the philosophy of pragmatism, which emphasizes practical, results-oriented solutions that are effective in real-world applications. It is called "pragmatic" because it prioritizes addressing actual customer and market needs over theoretical or
Inbound vs. Outbound Sales: How to Create a Balanced Strategy
When you consider inbound vs outbound sales, you're weighing two different methods to approaching potential customers. Inbound sales strategies focus on attracting leads through valuable content and engagement, whereas an outbound sales strategy takes a more direct approach, reaching out to
Internal Marketing: Strategies for Engaging Your Team
Internal marketing is an approach a company takes to align, motivate, and empower its employees at all levels to ensure they are engaged, satisfied, and embracing brand advocacy with a unified approach. A business needs a great internal marketing strategy to foster a strong,
Creative Content: How to Capture Attention
Creative content is any form of media or material that is designed to entertain, inform, persuade, or engage its audience through originality and expressiveness. Promotional videos are a vital type of creative content used by companies to communicate and promote their products, services, and overall
Persuasive Advertising: How Ads Shape Consumer Behavior
Persuasive advertising is a strategy of convincing potential customers to avail of a product or service by using messages that appeal to their emotions, needs, or values. Did you know that advertising dates back to ancient civilizations? Merchants would use signs and town criers to promote
Inbound Sales: Maximizing Leads with Strategies That Work
Inbound sales is a sales approach where potential customers come to you, already interested in what you offer, usually because they’ve found value in content or information you’ve shared online. So, it’s not about selling; it’s about solving. It transcends mere transactional exchanges. Inbound
The Complete Guide to the Customer Acquisition Funnel
A customer acquisition funnel is a structured pathway businesses use to convert prospects into customers. In the past few years, the cost of acquiring new customers has risen by about 60%. Marketing is more expensive, customers aren't as trustworthy as modern brands, and sometimes, it makes you
What is Brand Affinity? | Strategies for Increasing It
Brand affinity is a marketing metric that represents a consumer's preference for a particular brand based on shared values and positive interactions with the brand. It taps into the fundamental aspects of human psychology and consumer behavior and capitalizes on the innate human desire for
What is a Sales Deck: A Comprehensive Guide for Success
A sales deck is a pre-designed presentation tool comprised of slides that help sales representatives effectively communicate the features, benefits, and pricing of their offerings. Sales professionals use it during meetings with potential clients to convey the company's value proposition,
Sales Velocity: How to Measure, Interpret, and Increase It?
Sales velocity indicates the health and efficiency of your sales processes. It shows how quickly opportunities turn into revenue, giving you a clear picture of your business’s sustainability and capability to drive growth. It can also help predict future revenues and identify areas that
What Is Value Selling? Process, Framework, and Examples
Value selling is a sales technique that prioritizes understanding and addressing a customer's specific needs and challenges with customized solutions that deliver measurable and meaningful benefits. When a brand understands a customer's needs and demonstrates how a solution addresses those needs,
Field Marketing: The Art of Connecting with Customers in Person
Field marketing is the strategic use of in-person interactions to promote products, gather market intelligence, and establish direct relationships with consumers at public places, events, trade shows, or any other locations where people gather. It aims to personalize the consumer experience,