An account-based marketing funnel is a tool that treats individual prospects or customer accounts as markets of their own. It focuses on targeting and engaging specific high-value accounts, rather than casting a wide net to a broader audience. As a result, it creates alignment between sales,
Creative Digital Marketing: 10 Ideas for Creative Success
Creative digital marketing combines the power of creativity with the reach and precision of digital platforms to connect with your audience in a memorable, authentic, and effective way. Most digital marketing gets ignored. People scroll past ads, tune out promotions, and forget most brand
How to Build a Strong Brand Foundation
A brand foundation is the core identity of your brand, representing who you are, what you stand for, and what promise you're making to your customers. It's the base on which you'll construct your company's persona. A well-defined brand foundation fosters customer trust and loyalty by conveying
The Power of Storytelling in Marketing: What It Is and How to Make It Work for Your Brand
From bedtime stories as children to commitments that shape our lives, storytelling is integral in passing experience and information. Through narratives of triumphs, hardships, and common life events, we can better relate with each other, giving products or brands a chance to achieve significance
How to Create a B2B Webinar Strategy that Converts High-Value Leads
B2B marketing and sales executives have identified webinars as the top choice for finding high-quality leads. With majority of leaders agreeing, not employing a B2B webinar strategy in your marketing is leaving money on the table. A successful webinar campaign can be the key to unlocking new
Relevant Content: Matching Your Content with Search Intent
Relevant content cuts through the noise by meeting your audience where they are—answering what matters to them, when it matters most. It’s strategic, purpose-driven, and tailored to provide real value, making it impossible to ignore. You're a content marketer who wants to beat the game of
What is Brand Dilution? Preventive Strategies
Brand dilution occurs when a company stretches its brand too far—like launching unrelated products or making too many changes. When a brand's messaging, visual identity, or product offerings become inconsistent or diluted, it can confuse consumers. This confusion erodes brand recognition
Innovative Marketing: Using Innovation for Predictive and Proactive Approaches
Innovative marketing is the use of new ideas, strategies, or technologies to create unique and impactful ways to promote a brand, engage customers, and drive growth. Brands achieve this with emerging trends, creative storytelling, and cutting-edge tools to stand out in a competitive
What Are Interactive Ads? Types and Examples
The best thing about interactive ads is that they turn passive viewers into active participants. This engagement makes the experience more memorable and strengthens the connection between the brand and its audience. Heightened interaction creates a more enjoyable and personalized user experience
Corporate Advertising: Strategies for Success in a Digital World
Corporate advertising focuses on building and maintaining a company’s overall image rather than promoting specific products or services. It shapes public perception, reinforces brand values, and strengthens trust with stakeholders. Corporate marketing helps achieve this by aligning branding,
Strategic Positioning 101: Building a Foundation for Business Growth
Strategic positioning influences how a business is perceived in the market. A well-defined strategic position helps a company establish a unique and compelling identity that resonates with its target audience. This positioning informs various aspects of the business, including product
Purpose-Driven Marketing: Branding, Strategy, and Campaigns
Your purpose is what gives life to marketing. It is the starting point, the North Star, that guides all your decisions. Purpose-driven marketing will inspire customers to buy into your vision. When you're clear on your purpose, your customer marketing will be more calculated and effective. You'll
What Is Done-For-You Marketing? | Is It Worth the Investment?
Done For You marketing is a comprehensive service model where businesses leverage specialized skills without needing in-house expertise. This approach particularly appeals to small and medium-sized enterprises (SMEs), startups, and busy entrepreneurs who may lack the time, resources,
Strategic Benefits of Sponsored Content for B2B Businesses
Sponsored content is branded material created in partnership with publishers or influencers to engage audiences in a way that feels natural rather than promotional. It's like presenting your business content to a new audience without lifting a finger. You have likely seen these posts on
What is a Customer Timeline, and Why Is It Essential for Your Business?
A customer timeline provides a clear view of customer interactions with a brand over time. This understanding allows businesses to identify important moments, such as when customers need support, are ready to make a purchase, or may disengage. Timely and personalized actions based on these
What is Fractional Marketing?
Fractional marketing is a cost-effective way for businesses to get expert marketing leadership on demand. Its rise can be attributed to the evolving needs of modern businesses for flexibility, expertise, and cost-efficiency in their marketing efforts. As companies,
How to Make Your Partnership Marketing Effective
Partnership marketing is a strategic alliance where companies pool resources and expertise to co-create campaigns, cross-promote products, or enhance customer value while sharing the risks and rewards. In today's economy, surviving on your own is not easy. Even the largest, most successful
What is a Marketing Coach? (Why You Might Need One)
A marketing coach is a mentor who provides personalized guidance and strategies to help businesses or individuals refine their marketing efforts, identify target audiences, and achieve specific growth goals. Unlike a consultant, a coach empowers clients to develop the skills and confidence to
What is Sales Acceleration?
What is Sales Acceleration? Your sales process is one key aspect that can make or break your success. Sales acceleration automates and streamlines the entire sales cycle so that every stage works smoothly together. Traditional sales processes often involve a longer timeframe as they follow a
The WIIFM Approach to Customer Success
The acronym WIIFM (What's In It For Me) is the question that every person subconsciously asks when encountering any message: "What value does this bring to me?" It shifts the focus from features and characteristics to tangible benefits and outcomes for the recipient. Customer success is key to a
Reputation Marketing: What It Is and How to Improve It
Reputation marketing is the practice of actively managing and promoting a brand's image both online and offline to attract and retain customers. In 2018, Starbucks faced a significant reputational crisis when two African-American men were arrested at a Philadelphia location, leading to widespread
How to Create and Implement ICP Sales Strategy
ICP in sales is a detailed description of a company that offers the best fit and return on investment. It distinguishes the target market, finds out the requirements of those markets, and determines how the offer fulfills these necessities. Knowing your ideal customers can significantly
What Is High Ticket Digital Marketing and How to Make It Work for You
High-ticket digital marketing is a specialized approach focused on promoting and selling premium-priced products or services online. Due to the substantial investment involved, this marketing strategy requires a deep understanding of the audience, personalized outreach, and trust-building
Differentiated Marketing: Personalization at Scale
Differentiated marketing is a strategy where a business creates distinct marketing campaigns to cater to multiple customer segments. By addressing the unique characteristics of each segment, companies can optimize their products and messaging. This leads to more effective differentiated marketing
Funnel Analysis: How to Spot and Resolve Drop-Off Points
Funnel analysis is a tool that helps businesses figure out where they lose customers in a process and fix it to get better results. Breaking down the sales funnel brings transparency to what is and isn't working at each phase. With it, businesses better understand areas requiring more resources
Customer Advocacy: Definition, Benefits, Types, and Strategies
Customer advocacy is a way of treating customers so well that they become your biggest supporters and spread the word about your business. Online businesses attribute 60% of their sales to referrals from advocates and brand superfans. The best thing about satisfied and loyal customers is that
What Is B2B SaaS? A Basic Guide With Examples
B2B SaaS (Software as a Service) is a cloud-based software solution designed specifically for businesses to enhance operational efficiency, improve productivity, or streamline workflows. These services are delivered over the Internet, usually via subscription models. It provides companies
7 Successful Strategies for B2B Demand Generation
B2B demand generation campaigns help identify and engage potential clients and nurture them into qualified leads and, ultimately, customers. It ensures a steady stream of sales opportunities and fuels revenue growth. You're here because you're serious about ramping up your B2B demand
Sales Quota: Types, Benefits, and Strategies for Setting and Achieving Them
A sales quota is an important benchmark that helps individuals and teams understand precisely what they need to achieve. Sales quotas are essential tools management uses to measure performance and incentivize results. It's not just about making the boss happy. Reaching these targets is
The Ultimate Guide to Crafting a Brand Persona: Strategies, Examples, and Expert Tips
A brand persona is the set of human-like traits, values, and characteristics a brand adopts to connect emotionally with its audience. It allows your audience to relate to your brand as if it were a person with distinct personalities, values, and quirks. A brand persona provides a
What is the Role of BDR in Sales Development?
BDR in sales stands for Business Development Representative. This role typically falls under sales and marketing teams and is essential for driving a firm's growth and profitability. Business development representatives work closely with marketing teams to ensure that campaigns and initiatives
What is Brand Power and How to Build It?
Brand power is a measure of the strength and value of a brand in the eyes of consumers. A strong brand can command premium prices, foster customer trust, and drive repeat business, resulting in increased revenues and market share. It also provides a competitive edge and can weather crises more
How to Re-Energize Your B2B Trade Show Marketing
Trade show marketing is the promotion of products or services at industry-specific events where businesses set up booths or displays to connect with potential customers, partners, and industry professionals. It is great for capturing leads but is a considerable investment. Not only do you have to
What Is a QBR? A Guide to Mastering Quarterly Reviews
What is a QBR? A QBR, or Quarterly Business Review, is a meeting held every three months between a company and its customers or internal teams to review performance, align on goals, and plan for the future. The primary goals of a QBR are to evaluate progress, address challenges, and strengthen
Sales Collateral: Everything You Must Know
Sales collateral are tools like brochures, presentations, and case studies that educate or persuade potential customers to purchase a product or service. A study shows that sales representatives need more than 17 pieces of content to facilitate the entire sales process. Each must be meaningful
Top Advertising Trends for 2025: What Marketers Need to Watch
As you look ahead to 2025, it's important to recognize the advertising trends that will shape your strategies. The world of ads is changing fast because of two big things: technological advancements and shifting consumer behaviors. The rules of engagement are being rewritten. On the
Sales Enablement Content Strategies for a Winning Sales Team
Sales enablement content is content designed to assist and empower your sales team to sell more effectively. It is your sales team's necessary tools to engage effectively with prospects. Sales reps can conduct more impactful conversations when you provide tailored content that addresses each
Sales Analytics: A Basic Guide to Tools and Techniques
Sales analytics provides insights into sales activities and results to optimize strategies, improve forecasting, and boost revenue. It has profoundly transformed sales strategies in recent years by leveraging vast amounts of data to derive actionable insights. With advanced
What is Product-Led Marketing and How to Do It Right
Product-led marketing is an approach where the product is designed to be its own best advertisement. The best products don't always make it to the top. Many times, great products fail, and companies have to return to the drawing board because of a lack of strategic marketing. Time and again, the
Revenue Intelligence: Transforming Data Into Profitable Insights
Revenue intelligence combines technology and data analysis to help businesses understand and optimize how they generate and increase their income. This intelligence allows for predictive and prescriptive analytics. It helps businesses anticipate market changes, adapt to consumer behavior, and