Explore Top Digital Marketing Articles for B2B Strategies

Product-led marketing is an approach where the product is designed to be its own best advertisement. The best products don't always make it to the top. Many times, great products fail, and companies have to return to the drawing board because of a lack of strategic marketing. Time and again, the

Revenue intelligence combines technology and data analysis to help businesses understand and optimize how they generate and increase their income. This intelligence allows for predictive and prescriptive analytics. It helps businesses anticipate market changes, adapt to consumer behavior, and

Precision marketing is a strategy that uses data to target specific groups of people. One of the key marketing problems is the issue of inefficient and ineffective broad-scale advertising. Targeting specific audiences is challenging due to the need for resources to create and deliver tailored

The term in pragmatic marketing stems from the philosophy of pragmatism, which emphasizes practical, results-oriented solutions that are effective in real-world applications. It is called "pragmatic" because it prioritizes addressing actual customer and market needs over theoretical or

Internal marketing is an approach a company takes to align, motivate, and empower its employees at all levels to ensure they are engaged, satisfied, and embracing brand advocacy with a unified approach.  A business needs a great internal marketing strategy to foster a strong,

Field marketing is the strategic use of in-person interactions to promote products, gather market intelligence, and establish direct relationships with consumers at public places, events, trade shows, or any other locations where people gather. It aims to personalize the consumer experience,

An event marketing plan is a framework that outlines how to market an event to the intended audience. Consumers are becoming much less responsive to traditional advertising. As marketers face this challenge, studies point toward a need for a more emotionally driven strategy, like event

Enterprise marketing is a comprehensive, organization-wide strategy focused on promoting a large business's products or services. It is not your typical marketing strategy. It requires seamless coordination from all groups within an organization. For large-scale marketing programs like this, a

Engagement marketing, also known as experiential marketing, is a customer-centric approach where brands create meaningful interactions and experiences with customers. It fosters connections and participation at every touchpoint throughout the customer journey. It hinges on core principles:

Marketing functions refer to the core activities involved in promoting and delivering products or services to consumers. Just as the backbone supports and connects all elements of the body, marketing involves various functions such as financing, promotion, and selling, making the critical

Attraction marketing is a lead generation strategy where you position yourself or your brand as an expert or authority in your field by consistently offering helpful insights, tips, and resources. With the rise of the internet and social media, consumers have more control over the information

Corporate marketing is a philosophy that focuses on customers, stakeholders, society, and ethical responsibility. It's embraced throughout an organization and becomes a part of its culture. A corporate marketing strategy centers on a cohesive narrative that ties together all aspects of a

Virtual marketing merges technology with creative strategy to produce powerful digital campaigns for business development. We're living in a digital-first world. Businesses use virtual or digital space to connect with customers where they spend the most time: online. This was hastened during